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€450m in orders for Landa’s Nano presses

Wednesday, 15 June 2016
By Print 21 Online Article

Landa S10P at drupa

Landa has racked up more than €450 million in orders for its Nanographic Printing presses after an estimated 200,000 visitors thronged to the Landa stand at drupa to watch daily live press demos.

“Visitor enthusiasm translated directly into hundreds of sales meetings, with orders taken in all major geographical regions, including the Americas, Europe and Asia-Pacific,” said the company in a statement. Several leading Australian companies were among those who have signed up for the new Nano presses.

“Drupa 2016 will be remembered as the inflection point in the industry’s transition from mechanical printing to digital,” said chairman Benny Landa. “In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a ‘push’ selling motion. Now, for the first time, the situation has reversed. There is a very strong ‘pull’ from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders – in packaging, commercial printing and in publishing – have come to the realization that they simply must go digital.

“For Landa Digital Printing, this market awakening has been particularly rewarding, as reflected in the substantial number of orders which we took at drupa. Customers are telling us that no one comes even close to matching our quality, speed, substrate independence and print cost, which combine to create a tremendous value proposition.”

Landa said key milestones at drupa 2016 included:

  • Beta site announcements for USA and Europe
  • Strategic agreements with Quad/Graphics and Cimpress
  • Multiple orders taken for every major geographical region
  • Nearly 240 live print demonstrations of Landa S10, Landa S10P and Landa W10 Nanographic Printing® Presses as well as Landa Nano-Metallography®
  • Thousands of Nanographic Printing® samples distributed
  • Live demonstrations of Nano-Metallography, Landa’s zero-waste metallization solution.

Landa’s theater presentations (see video below) were fully booked days in advance and seen by 40,000 attendees.

“Everyone is leaving drupa with the understanding that Nanography is a game changer,” said Yishai Amir, CEO, Landa. “It’s the only digital solution for mainstream printing and its quality, speed, any-substrate capabilities and print cost are unmatched. This is the reason printers, packaging converters and point-of-purchase specialists throughout the world ordered so many Landa presses – both sheetfed and web. In short, we had an amazing drupa.”

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