EFI and Starleaton team up for webinar

Wednesday, 14 November 2018
By Jake Nelson

EFI and Australian channel partner Starleaton will host a wide-format webinar next Tuesday, 20 November, to educate printers on how to grow their businesses with wide-format technology.

The webinar will feature a live cross to EFI’s Manchester factory in the USA, where the company will present a live demonstration of three of its wide-format machines: the 16H, 24F and the new roll-to-roll 32r (pictured above). According to Megan Bisson, senior regional marketing for APAC at EFI, the webinar will be a valuable experience for Australian and New Zealand printers. “Sean Roberts, world manager of EFI’s global customer experience centres, and Ian Cleary, industrial product manager at Starleaton, will be discussing how you can differentiate your company from the competition and keep away from the traditional price war per square metre.

“They’ll also look at how expanding your offering with fast-turn, high-margin wide-format printing on specialty, rigid and flexible substrates can expand your customer base,” said Bisson.

Bisson says she’s looking forward to working with Starleaton on the webinar and educating printers on EFI’s range of wide-format offerings. “Sean, our inkjet expert, will discuss how EFI’s Wide Format printers give you access to the widest range of substrates because they’re capable of printing roll-to-roll, flexible sheets and rigid substrates and specialty items all in a single footprint,” said Bisson. “This is the first joint webinar with our partner, Starleaton, this year and we’re excited to have Sean run live demonstrations from the global customer experience centre on the US east coast.”

According to Cleary, the webinar is important for Starleaton as well as EFI. “Part of our marketing program is allowing customers to understand the true depth of the EFI ecosystem and what it offers. It’s very broad – not just one printer or piece of software. There’s an incredible amount of diversity in their offerings,” he said. “EFI has world-class machines, it’s a world-class company, and it can be a great partner for your business.”

Registration is open now for the webinar, which will begin at 10am AEDST on 20 November.

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