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EFI announces new gear and software at Connect

Thursday, 25 January 2018
By Jake Nelson

EFI has announced two new inkjet hardware solutions at Connect 2018: the flatbed HSF4 printer and the upgraded FabriVU 340i for soft signage. The supplier also launched its new MarketDirect customer engagement software, and is gearing up for the release of Productivity Suite 6.0. Jake Nelson filed this report from Las Vegas.

Though neither of the two new hardware solutions were on display at the EFI user conference today, they will be available worldwide, including Australia, in the first quarter of 2018. The 3.2-metre HSF4 will print at speeds of up to 225 boards per hour, while the 3.4-metre FabriVU 340i can print at 250 square metres per hour, fully sublimated inline at engine speed.

On the software side, EFI’s Enterprise Commercial, Midmarket Print, Publication, Quick Print, Packaging and Corrugated Packaging Productivity Suites will soon be upgraded to version 6.0, which is currently at the end of the testing cycle.

Nick Benkovich, EFI.

A bigger announcement was MarketDirect, a customer engagement platform that will allow printing companies and their clients to manage loyalty programs, offers, newsletters, surveys and other customer communication programs. “It’s about allowing a print service provider to become a marketing service provider, which we’ve been talking about for ten years, and enabling their customers to finally get into the world of marketing and not just print stuff,” said Nick Benkovich, senior director portfolio product management at EFI.

EFI Connect 2018 continues tomorrow at the Wynn Las Vegas.

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