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EFI investing in print opportunities

Friday, 25 January 2019
By Wayne Robinson

Innovate and execute: EFI tells Connect audience it will deliver, pictured is new CEO Bill Muir (right) with Print21 editor Wayne Robinson

EFI presented its ongoing investment across the board in print at its Connect 2019 user group event, saying that opportunities for print businesses are expanding rapidly, particularly into new areas.

New CEO Bill Muir highlighted packaging and textiles as two sectors that the company believed digital print could have a major impact in, and the rest of the event saw company division leaders outline developments and business opportunities.

Some 1800 printers – including several from Australian franchise groups and major printers – spent four days at the Wynn in Las Vegas, a sprawling complex that accommodates several thousand people in what has to be one of the world’s best hotels, and includes a variety of restaurants, bars, nightclubs, theatres, swimming pools, and the obligatory gigantic casino (minimum bet $10 daytime, $25 after dark).

EFI continues to invest around 15-16 per cent of its business in R+D, resulting in a raft of new products and technologies coming to the market. These include the new Version 7 Productivity Suite, updates to its inkjet printing equipment – there are now some 39 different wide format print systems alone – and a new Fiery processor that can operate at twice the speed of existing solutions.

The company also revealed it would be launching some groundbreaking technology at drupa next year, including one for instant curing. Muir said his mission as new CEO was to provide innovative solutions to the market that came with great execution, and to ensure EFI was çustomer obsessed.

Highlights of the week included a presentation by Cirque Du Soleil (which has seven shows on the go at all times in Las Vegas) on its costume creation and its impending move to digital printing for costumes, and 15-year-old fashion designer Ariel Swedore highlighting digital textile capabilities.

Look out for the full EFI Connect report, and an exclusive interview with new CEO Bill Muir, in the upcoming Print21 magazine.

Digital textiles: Cirque Du Soleil at EFI Connect

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