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Entries open for 27th ACA awards

Thursday, 26 April 2018
By Print21

Entries are open for the Australasian Catalogue Association’s (ACA) 27th Annual Awards and this year’s event will feature new categories with an increased focus on effective retail marketing.

The ever-growing International Awards Program last year reached over 740 entries and attracted 750 attendees.

“This year we have worked through our community stakeholder feedback and offer some new award categories – we are thrilled to include a new Point of Sale and In-Store category as well as a stronger focus on Custom Publishing and Magalogues sector,” said Kellie Northwood, CEO, ACA.

“Over the past quarter, we have met with 127 stakeholders across the retail and agency community, it was very clear that point of sale is strongly linked to other retail campaigns, including catalogues and magalogues. From this we have developed the category and added Point of Sale.

“Year after year, the Awards continue to be a celebration of a vibrant and growing industry,” said Northwood. “Last year we saw many more commercial printers entering for their retail work and we welcome the industry to select their best retail work and enter – new TSA Member entrants receive a discount on their entries so we look forward to including all retail print marketing campaigns.”

The awards night will be held at MCEC on Friday 7th September, with Melbourne funny-man Dave O’Neil as Master of Ceremonies.

From Home to Fashion, Cosmetics and Pharmacy to Recreation and Leisure, B2C to Retailers, Digital to Direct Mail there is a category for your retail and letterbox marketing campaign. Annual rivalries between the big retailers continues with Myer and David Jones, Kathmandu and BCF, Big W and Kmart, Dan Murphy’s and Vintage Cellars, Coles, Woolworths and Aldi, Harvey Norman and Freedom all competing to be the best within their sector. Boutique Retailers stomp their hard-earnt territory demonstrating retail marketing strategy and brand positioning is not limited to the big players alone. Each entry is judged based on the merits of effectiveness and campaign success. Judges range from Senior Creatives, Retail Marketers and Industry Stakeholders all bringing together their respective expertise to determine Finalists and ultimate Winners.

Award entries close 5pm, Friday 8th June, 2018. Judging in Melbourne will take place from 25th to 28th June, in Sydney from 2nd to 4th July and in Auckland on 6th July.

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