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Epson enters UV market

Thursday, 01 March 2012
By Print21

In a bid to assert its commercial print presence, Epson has detailed its new ‘Engineered for Print’ strategy, which includes a new range of digital products for industrial print production, and a plan to double its product line-up within the next three years.

Among the new products the company intends to release at drupa in May as part of its new strategy is a label printer that represents the company’s very first foray into UV ink. The new SurePress ‘X’ label press, which will be showcased at drupa 2012, incorporates the company’s new single-pass Micro Piezo line head technology.

Epson has also revealed it will move into the digital dry lab market, with the release of the SureLab SL-D3000, an on-demand photo and card printing machine that will also be demonstrated for the first time at drupa, as will the company’s range of aqueous and dye inksets developed to support its range of new products.

The company not only intends to double its product offering in the commercial print sector in the coming years, but has set itself the task of quadrupling its revenue from its industrial printing operations.

“In the next few years, my goal is to double revenue from large format printers, and increase revenue from industrial printing by four times,” says Seiko Epson Corporation president, Minoru Usui (pitcured). “This will be a very big year for us. In fact, I see it as the starting point for the next stage of Epson’s growth.”

The company says its investment in Micro Piezo and ink technology is expected to drive the development of an expanding range of professional digital print solutions for a variety of media.

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