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First shots fired in digital post war

Tuesday, 03 April 2012
By Print21

Digital Post Australia is defending its right to a name that it claims accurately reflects what the business does, as Australia Post takes on the new venture in a Melbourne’s Federal Court today.

The joint venture between essential mail rivals Computershare, Salmat and software developer Zumbox, stole the thunder from Australia Post’s market announcement of its own offering ‘Digital Mailbox’. The postal giant has yet to divulge the details of its technology back-end, whereas DPA is banking on a service that has already proven itself the US market. Both services will be available in the second half of 2012.

David Hynes, chairman of Digital Post Australia said: “Our name says what we do – which is providing digital postal services to the people of Australia. We were the first in this market to launch digital post and we are best placed to provide this service, efficiently, securely and for free.

“We have Zumbox, a leading digital post technology platform as part of our consortium and have an operating data centre. We have been working on this and talking to the mailers and aggregators for more than a year. It is interesting that faced with competition, Australia Post have chosen to take the legal path.”

Regardless of a product name, at the end of the day it will all come down to what each service can bring to the table. At the moment it seems each party is pushing their own versions of the same package to make physical mail available online. Success in the Australian market will depend on information security, functionality, and converting enough traditional mail customers to make the business economically viable.

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