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Front and centre delivers Roland a winning Visual Impact

Wednesday, 18 September 2013
By Print 21 Online Article
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Retailers know that when it comes to having a successful outlet there are only three things that matter… position, position, position. Roland DG found the formula worked a treat at last week’s show in Homebush.

It may not have been the largest exhibition of the year, and numbers may have been down slightly from previous shows, but for Roland DG the final trade show of the year delivered a bonanza. Celebrating 25 years, Roland DG was hard to miss at this show, being front and centre at the entrance of the new Homebush facilities. The leading provider of wide-format inkjet printers and engraving and personalisation solutions not only had its own high-profile presence it was also represented by several authorised dealers throughout the show floor. 

As befitting a platinum sponsor of the show Roland DG reported strong sales through its dealer channel including six sales of the popular VS Series, over 12 orders for the PRO4 range, four LEJ-640 sales, and several strong leads through dealers for the XF-640 into the dye sublimation market. In addition, as with any good trade show the sales team has many other prospects to follow up.

According to Anthony McCausland, marketing communications manager, Roland DG the show proved a success not only for Roland DG but also for the industry as a whole. “Many like to talk about sales, leads and numbers, and we certainly made sales and have plenty of leads to follow up through our dealer channel, but I think the great thing we see from these shows is that people are still looking to grow their business with new and innovative technology. We spoke to many people looking to upgrade, bring work in-house or just enter a new market.”

Anthony McCausland with Roland DG Pro4

Catching the eye of many visitors passing the Roland DG stand were the impressive special effects created by the LEJ-640 on fine art prints on display. Internationally acclaimed photographer, Bob Armstrong, has had extraordinary success with the Roland VersaUV technology. Bob received nine 2013 PIA (Printing Industries of America) Benny Awards at the annual Premier Print Awards Gala held on Sept. 8 in Chicago.

Roland DG also continued to stand out by making good use of the many demos and sample prints run off at the show. Following on from its highly successful programme earlier this year, it continued the printing with purpose project, centred on a range of collateral for AIME (Aboriginal and Indigineous Mentoring Experience). All the prints were sent to AIME after the show to help further their current campaigns.

Other highlights were Roland DG’s display of the internationally recognised UL GREENGUARD certification. This program gives assurance that products designed for use in indoor spaces meet strict chemical emissions limits, which contribute to the creation of healthier interiors for all venues, including hospitals and childcare centers.

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