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Fuji Xerox contest looks to the future

Wednesday, 10 April 2019
By Jake Nelson

The Fuji Xerox Iridesse production press.

Fuji Xerox has launched a design competition to promote its Iridesse production press, with future as the theme.

Suggested design ideas include fashion, technology, cars, and hotels. The top eight designs will win a $1000 Apple Store gift card.

The FutureTech design competition allows designers full creative freedom, says Roger Labrum, senior marketing manager for graphics communication services at Fuji Xerox Australia, who adds that entrants are encouraged to set up artwork with CMYK and gold and silver metallics, plus white and clear.

Freedom for designers: Roger Labrum, Fuji Xerox.

“Traditionally designers or even brands themselves have been hesitant to use specialty colours when designing for print as it was seen as a cost prohibitive and timely exercise. However, the Fuji Xerox Iridesse production press has changed all that, opening up the freedom for designers to develop artwork with differentiation and cut through in a cluttered market.

“For brands and marketers wishing to drive customer engagement, creative and personalised print gives them this extra advantage. The Iridesse offers this with both speed to market and at a price not previously available with traditional print methods,” he said.

Entries are open now, and close 3 May.

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