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Fuji Xerox hits the road with magic show

Thursday, 17 February 2005
By Print 21 Online Article
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The first major technology promotion of the year, the ‘special effects’ are the personalised products that the company is promoting as a major part of the future for digital printing.

The Roadshow is launching several new machines in the Fuji Xerox range, including the DocuColour 8000 and the Nuvera 120, which represent the company’s new generation imaging technology in colour and black and white. Personalised invitations and websites for informing the industry of the event broke new ground using variable data software XMPie PersonalEffect.

Attended by professionals from all across the graphic arts industry, the focus of the show is the DocuColor 8000, the ‘little brother’ of the iGen3. According presenter Chad Pearce, (pictured in full flight at the Sydney show) production colour marketing manager at Fuji Xerox, the improvements in the DocuColor 8000 are readily apparent to those who decide to move up to the new model.

“While the products look very much the same,[as the 2060] there’s been a lot of research and development conducted to make sure that we can build on the great results that we’ve had in the past,” he says.

“In comparison to what was already a leading position in terms of image quality and productivity, the DocuColor 8000 is another step up.”

If you want to catch the presentations the Fuji Xerox Special Effects Roadshow will roll into Canberra next Tuesday, 22 Feb night, followed by the final show in Perth a week later on March 1.
Contact Chad Pearce on chad.pearce@aus.xerox.com

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