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Full horror of News print decline revealed

Friday, 17 August 2018
By Wayne Robinson
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Figures revealed by News Corp to the US Securities & Exchange Commission have revealed how far its metro titles have fallen since the advent of the GFC. At the same time the figures show digital readership is skyrocketing.

The country’s biggest selling newsprint paper remains The Sunday Telegraph in Sydney with print sales of 334,209. However The Sunday Tele’s sales are now way behind the 734,000 average back in 2003, losing 60 per cent of its print run, and prints 40 per cent fewer than the 516,000 copies a day it was selling only five years ago.

Sales of The Sunday Herald Sun sales are also way off the heights of 2006, when they topped 623,000, today they are just behind the Sunday Tele, coming in at 325,592. The figures reveal that the print run of the Herald Sun is down by 8.5 per cent in the year to 386,867.

Total print figure of The Courier Mail is 125,000 compared to the peak print figure of 204,500 in 2008, and Adelaide’s The Advertiser print sales of 106,000 is way off its 2003 print figure of 222,600.

Digital uptake however is rocketing ahead, many News titles showing digital growth of 40 to 50 per cent in the year, led the The Australian where digital growth jumped by 53 per cent.

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