Latest News

Full house for catalogue awards

Monday, 15 August 2011
By Print 21 Online Article

IPMG took top honours at the 20th Australian Catalogue Awards as the catalogue industry turned out in force to honour its own.

Offset Alpine Printing and Hannanprint produced the Catalogues of the Year, for David Jones’ (up to 1.5 million copies) and Freedom furniture (over 1.5 million) respectively.

Garth Hackett, sales and marketing director for Offset Alpine, says it is good for the industry to have a major retailer like David Jones participating in the awards, as they have been quiet for some time.

Members of the advertising, marketing and retail industries gathered Melbourne’s Docklands to recognise the design and effectiveness of one of the most popular advertising mediums.

Ken Bishop, CEO of ACA praised the night enjoyed by a capacity crowd of 650 attendees and hosted by comedian, author and TV personality, Anh Do. “With over 700 entries, the judges deliberated over a very strong field.

“It was a terrific evening and a fitting way to recognise both a milestone year for the association and some outstanding catalogues produced over the year. The awards night highlights the importance of creativity and design, which underpins the effectiveness of the medium.

“Catalogues remain a core component of many retailers’ marketing mix and it’s important we recognise the creative industry behind it,” said Bishop.

Pictured: Andrew Henderson (right), David Jones general manager of creative direction, accepts the Catalogue of the Year award (up to 1.5 million copies) for their catalogue ‘The Summer Brand Book Twenty Ten’.

Pictured: (L-R) Tim Schaafsma (Freedom), Peter Saldouzi (Cumming Agency & Studios), John Bradshaw (Freedom), and Jenny Gulliver (Freedom) accept the Catalogue of the Year award (over 1.5 million copies) for their Freedom catalogue ‘Autumn Collection 2011’.

Category winners arranged by printers are as follows:

Printed by Offset Alpine Printing:

  • David Jones (Catalogue of the Year up to 1.5 mill, Adult Apparel up to 1.5 mill, Home Interiors up to 1.5 mill)
  • Big Brands (Special Event up to 1.5 mill)
  • Hitachi (Home & Outdoors)
  • RM Williams (Fashion Apparel)
  • Estee Lauder (Fashion Accessories)
  • Paddy Pallin (Leisure, Environment & Sustainability)
  • Country Road (Direct Marketing)

Printed by Hannanprint:

  • Freedom (Catalogue of the Year over 1.5 mill, Chain Store over 1.5 mill, Special Event over 1.5 mill, Furniture Bedding & Manchester, Home Interiors over 1.5 mill)
  • Myer (Chain Stores up to 1.5 mill, Adult Apparel over 1.5 mill, Uncoated Paper)

Printed by Franklin Web:

  • Plush (Young Designer of the Year – Amanda Bailey)
  • Adairs (Campaign Series)
  • Target General Apparel)
  • Home Hardware (Hardware)
  • Bob Jane T-Marts (Automotive Accessories)

Printed by PMP Limited:

  • Woolworths (Supermarkets)
  • Betts (Fashion Accessories)
  • Harvey Norman NZ (Electronics)
  • Big W (Children’s Toys)

Printed by AIW Printing:

  • Winning Appliances (White Goods)

Comment on this article

To receive notification of comments made to this article, you can also provide your email address below.