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GEON gives city slickers what they want

Wednesday, 30 January 2008
By Print 21 Online Article
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GEON has its sights set on the city, with the recent opening of a digital print centre in Melbourne’s Docklands.

GEON Digital, which opened in December 2007, is part of GEON’s ongoing plan to cater for city-based businesses requiring digital services as part of a "one-stop-shop offering".

"Bigger printing sites tend to be geographically remote from business and financial centres, so by having these sites it makes it very convenient for customers to come and visit, to touch and feel the actual operation," said chief executive, Gordon Towell.

Towell said that when considering the roll-out of digital centres like that in Docklands, GEON decided upon the method of installing a satellite operation with its own identity that was also able to feed off the mothership Mount Waverley store.

"The whole Docklands site is connected into Mount Waverely seamlessly," he said. "It’s a real package; having a local site gives it additional value."

General manager, Gary MacKellin, said that the store was GEON’s attempt to "launch into digital print in a big way with the latest technology" which includes an Indigo 5500, Xerox 8000 and a large format Agfa :Anapurna XL2 .

"We went for what we believed to be the best combination of colour, black and white and wide format that we could find in the marketplace," Towell said. Since opening its doors, MacKellin notes that the store has attracted a lot of new business from the surrounding area.

Victoria isn’t the first state in Australia, to have a GEON digital print store; Queensland was chosen last year. But, according to Towell, Victoria will not be the last. "We have plans for more to come," he said.

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