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GJS celebrating 40 years in print

Tuesday, 13 November 2018
By Wayne Robinson

Celebrating 40 years: Greg Stone, GJS.

GJS this month is celebrating 40 years in business, having grown to become a premier provider of solutions and services for the textile, promotional products, custom photo gift, sign and display industries throughout Australia.

GJS says it plans to celebrate the milestone birthday in style, with surprises and delightful activities for both customers and staff. It also says it is aiming to double its staff numbers in the next three to five years.

GJS was founded by Graham John Stone in 1978 after he returned from active service in the Vietnam war. He retired in 2012, with his son Greg Stone taking over.

During his deployment, he had used his printing skills for the creation and dissemination of strategic allied communications, as well as aerial photography. Returning to Australia he continued with his passion for print, and began reconditioning and selling used screen printing equipment.

The business took off quickly and Stone was soon manufacturing his own screen printing equipment to keep up with demand. Production continued at an exponential pace, and in 1987 GJS was manufacturing some of the world’s largest screen printing machinery, including the AusJet 5000 jumbo dryer.

In 1999 after two decades of dominance in the screen printing space, GJS went online with what it says was the Australian print industry’s first website and e-commerce platform, and it says it has continued to lead the way in digital and social innovation ever since, claiming it now has more engaged online audiences than all its competitors.

“Digital is in our DNA and always will be,” said Greg Stone, who took over from his father as managing director of GJS in 2012. “Early in its introduction to the market we identified digital decoration and customisation as the way forward, and have strived to bring the best innovations and technologies to market for our customers.

“From identifying dye sublimation as an emerging trend and growing to become the country’s largest supplier of the technology, to helping Brother Australia bring to market its first direct-to-garment printer, GJS has always had a measure of what the next big thing will be in digital decoration,” he added.

GJS says it has developed a business model that fuses together modern technology and solutions, whilst still maintaining a focus on old-school customer service and support. It is a model that resonates with its customers with hundreds of positive reviews and testimonials online.

In 2015 it launched its first national series of Roadshow events, steering away from the traditional trade-show model, with the goal of getting closer to its customers and add extra value to their businesses.

 This year, GJS launched its own knowledge base and Creator Community to bring together digital decorators and share best practice. Now featuring 800 articles, how-to guides, and instructional videos, GJS says the knowledge base and Creator Community have become the go-to place for digital decorators Australia-wide.

In the last five years GJS has doubled its headcount with the appointment of additional team members in New South Wales, and new teams in Queensland and Victoria, and has set a strategic goal of doubling this headcount again in the next three to five years.

Stone says, “There is no other organisation better placed to lead the digital decoration and customisation revolution than GJS.

“Our focus remains firmly on being our customers’ trusted partner, by providing them with innovative solutions that help them reach their potential. These symbiotic relationships that we continue to build are not only securing the future of our customers’ businesses and our own, but the digital decoration industry itself,” Stone concluded.

Expanding: GJS

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