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Great print debates heat up at Ipex

Tuesday, 08 December 2009
By Print21

The future of the printing industry is up for intense discussion during a series of expert panel debates at Ipex 2010.

As part of the debates, four questions will be considered: More than ink on paper: how should printers be selling print?, What will the printer of the future look like?, Will an Ipod for publishing kill printed media? and Green print: is it worth it? With full audience participation and interaction, the Great Print Debates will take expert commentary, lively debate and audience interactivity to a completely new level.

The debates come at a critical time according to Pira Consultant and great debate chair, Sean Smyth. “The industry is in an unprecedented period of change, exacerbated by the deep recession,” he said. “These debates provide an opportunity for industry players to put their heads above the parapet and think about how their businesses, and their careers, might progress satisfactorily under new conditions.”

Joining Sean Smyth and Frank Romano as debate chairs will be Neil Falconer, Senior Consultant, Pira International and Laurel Brunner, Digital Dots. Panellists include Rob Haak, President, SPIKIX; Adam Dewitz, Director of Technology,; Stephen Goddard, Environmental Leadership Program Manager, Hewlett Packard and Marcia Balisciano, Director of Corporate Responsibility, Reed Elsevier. For a full list of panellists click here.

Audience participation and interaction using simple polling technology will allow real-time feedback and drive the questioning of the panel chair, pushing the experts out of their comfort zone. Laurel Brunner of Digital Dots, believes that: “It’s all too easy to forget that understanding important issues only comes with interaction and participation.”

The Great Debates take place from 13.00 -14.00 in the Printers’ Profit Zone, for more information and free registration go to .

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