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Green light for Ricoh eco billboard

Thursday, 28 July 2011
By Print 21 Online Article

Ricoh officially flipped the switch on its Sydney eco billboard to promote its environmental and sustainability position to a wide public audience.
The 100 per cent solar-powered sign was officially turned on by the Hon Brad Hazzard, NSW minister for planning and infrastructure, and Kazunori Azuma, CEVP of global marketing group at Ricoh.

According to Hazzard, Ricoh well known for its technology innovation, with Sydney already being home to one of the company’s global Printing Innovation Centres. “Now Ricoh is bringing renewable technology to the Sydney skyline, successfully marrying innovation and sustainability, with both business and the environment being the winners.”

Ricoh aims to demonstrate through the sign its long-term commitment to reducing its carbon emissions, as it will only turn on when its batteries are charged atop 132 Alfred Street, North Sydney.

Azuma says the billboard is a platform to communicate its environmental position to a wider audience, rather than merely using it for self-promotion.

“We wish to demonstrate by example Ricoh’s deep commitment to environmental conservation. Therefore the sign will not light up if there is insufficient power collected from the sunlight.

“This launch is not simply about switching on a sign. Ricoh is making a statement about the need to develop new and better ways to minimise our environmental impact and we want to encourage environmental awareness at all levels of society,” he said.

Sydney’s eco sign joins two other Ricoh sustainable billboards in the world, located in New York’s Times Square and in London.
Les Richardson, managing director of Ricoh Australia says environmental awareness also improves a business’ bottom line by offering less cost, waste and complexity.

Pictured: Les Richardson, MD of Ricoh Australia (left), Nobuaki Majima, MD of Ricoh Asia Pacific, Hon Brad Hazzard, NSW Minister for Planning and Infrastructure, and Kazunori Azuma, CEVP of Global Marketing Group of Ricoh.

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