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Greener Apple for China

Tuesday, 12 May 2015
By Print21

Apple is expanding a sustainable forest program in China that produces the virgin paper used in its product packaging.

The expansion of Apple’s renewable energy and environmental protection initiatives in China will include a new multi-year project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new forestland program aims to protect as much as 1 million acres of responsibly managed working forests which provide fibre for pulp, paper and wood products.

“Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice-president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect and create as much sustainable working forest as needed to produce the virgin paper in our product packaging.”

“Apple’s support for this project and its environmental leadership show that protecting forests is not just good for society but important for business,” said Lo Sze Ping, CEO for WWF China. “This collaboration will seek to reduce China’s ecological footprint by helping produce more wood from responsibly managed forests within its own borders. Doing so is essential to China, the world’s biggest timber importer. Our hope is this will catalyze a new model of corporate leadership in promoting sustainable forest management and using paper resources more efficiently and responsibly around the world.”

Apple is also expanding renewable energy projects to its manufacturing facilities in China.

“We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”