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GSP and Omnigraphics best outdoor print

Wednesday, 19 September 2018
By Jake Nelson

The winning Everyone loves their winter Woolies campaign, printed by Omnigraphics.

Ad campaigns printed by GSP and Omnigraphics have won awards in the Outdoor Media Association’s quarterly Creative Collection competition, which recognises the best out-of-home campaigns.

Best traditional use of out-of-home media went to a campaign for Cenovis Multivitamins, printed by GSP, while the Omnigraphics-printed Move with Momentum Energy took the honourable mention. Woolworths’ Everyone loves their winter Woolies campaign, also printed by Omnigraphics, won the category award for best use of a special build.

The Cenovis Multivitamins campaign, printed by GSP.

According to guest judge Andrew Dowling, founder and managing director, DO Agency, the entries were of a high standard, making judging difficult.”There was spirited debate amongst the judges about who should be the eventual winners across each category,” he said. “While all finalists put forward a strong case for selection, the panel came to a unanimous decision based on each winner’s ability to go beyond the obvious and generate an OOH campaign that spoke to its intended audience, in a unique or personalised fashion – whether that be through the topical relevance of the brand and message, seamless integration of technology, or creative impact.”

The Move with Momentum Energy campaign, printed by Omnigraphics.

The OMA says Creative Collection, which was launched in 2013, ‘celebrates the big, bold, and audacious canvas that is Out of Home’ by recognising the best campaigns every quarter. The competition for Q2 2018 attracted 32 entries from companies including Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media, and TorchMedia.

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