Trade Services

Guru Labels


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Guru offers big discounts to trade customers

 Custom label specialist Guru Labels has launched a unique loyalty program that offers thousands of dollars in permanent discounts to loyal trade customers.

Nick Lowe, Guru Labels

“We’ve been working on a loyalty program for trade for the past 3-6 months because we wanted a way to reward the people who’ve stayed with us,” said Guru owner Nick Lowe. “We racked our brains before deciding to go down this path because we couldn’t find anything like it operating anywhere else in the industry, but we were determined to provide our customers with a little incentive and we wanted to keep it simple.”

The loyalty program, which begins on July 1, offers three levels of discounts: gold, silver and bronze.

A Gold Guru customer – someone who spends a total of $50,000 in the financial year to 30 June, 2017 –  will automatically receive a permanent 10% discount on every subsequent order. A Silver Guru – for those who spend $25,000 in a year – will deliver a 7.5% discount on all future orders, and customers who spend $10,000 in a year will qualify for a permanent Bronze Guru discount of 5%.

“It comes down to total dollars spent in a year and in the print space a 5%-10% discount is good dollars,” said Lowe.

The business, based at Tuggerah on the NSW Central Coast for 15 years, has enjoyed a ‘growth spurt’ since completing a digital transformation last year with the installation of a Xeikon 3030 digital press backed up by the first GM (Grafisk Maskinfabrik) laser die cutting system in the country.

“We had about 50 trade customers on the old equipment and it was a struggle to stay competitive but the new Xeikon and the laser cutter are working beautifully and we’re up to about 500 customers right now for labels. So it’s been something of a growth spurt over the past 15 months that has exceeded what we thought we could have done and we’ve had to add some extra staff. The GM laser cutter (see video below) is the real money maker and a wonderful piece of equipment because it allows us to complete multiple cutting jobs in one print run.  I think we’ll see more of those here in Australia in coming years and I’ll be very surprised if more people don’t jump on the laser bandwagon.”

Guru is also cutting down its lead time from seven working days to five days and is about the send out it its second batch of Label Tool Boxes – a kit with a book of sample label stocks and finishes.

Guru Labels’  specialise in delivering old-fashioned service combined with state-of-the-art print processes to meet your needsand exceed expectations. We specialise in doing the little things right, consistently-service, speed and quality for all our customers every day.

We manufacture all types of labels, quickly and cost eectively. We pride ourselves on delivering exceptional service from initial concept of art, through to production and dispatch. Special attention to detail in matching the right print process and materials means your labels look great and do the job they were intended to do. We utilise smarter digital print processes to deliver reduced lead times, whilst eliminating excessive set-up costs. And if you need labels in a hurry, take advantage of our express turn around.

Instant On-line pricing

We understand that time really is money.  At Guru Labels we deliver “instant pricing” on-line.  Select from a wide range of stocks and print processes to get your quote in seconds.  The early bird really does get the worm.  If what you require is a little more complicated, it’s refreshing to know you can speak direct with one of our Business Development Managers, who will look after your request quickly and professionally, every time.


Although our name suggests that we are a label company, we are much more than that. We promote ourselves as being your One-Stop-Shop for all your self adhesive label and print requirements. We invite you to experience the Guru Labels difference. If it is not an item that we currently supply, we will look to source it for you.
Always investing in the newest print equipment, Guru Labels has diversified its print power to oer a wide range of PPP (Printed promotional products). We can print and deliver quality full colour print on a wide range of products such as pens, golf ball, cups, mugs, key rings and much, much more.


Why choose Guru Labels?


We use high quality digital print processes at the highest resolution to deliver greater clarity and sharper images every time on the widest range of self-adhesive materials. We quality test all materials before they are added to our range. Placing orders with Guru Labels can be done with condence and peace of mind. We have the experience and infrastructure to make sure our products will do the job first time, every time.


Our customers are our key focus. Our capacity to service exactly what you need and in the timeframe you require it. We deliver impeccable service to all clients, whether a sole trader or a multi-national. Guru labels proudly services thousands of small to medium clients, whilst comfortably managing the requirements for some of Australia’s largest corporations.


Guru Labels boasts a comprehensive in-house art department to handle the most complicated art enquiries. From concept to design, small or large jobs, our experienced graphic designers are skilled and ready to take your artwork to the next level and meet your deadlines.


When we promise a delivery date, you can expect your goods to arrive on time (or before) and in good order. Our integrated forecast checks that your job is on schedule at every stage to avoid any nasty surprises. In the event of an unforeseen delay occurring, our team will notify you quickly to communicate the issues and rectify any problems. It’s all about communication. Our preferred couriers all oer tracking facilities for all deliveries Australia wide. This enables us to keep track of your delivery where ever it may be in transit.

Warehousing and distribution

As part of our ongoing commitment to servicing businesses with multiple offices, we now oer on-site warehousing which means you don’t have to. Sensibly priced, with stock available for distribution Australia-wide, it makes good sense to reduce unused warehousing costs and let the team at Guru Labels handle your product distribution. At Guru Labels we’re building a complete print service for all your printing needs. Take a look and you’re sure to find it here. Give us a call and let our experts recommend the print solutions for you.