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Heidelberg sells more than $1 million Konica Minolta digital presses

Tuesday, 05 October 2010
By Print 21 Online Article

The world-first Australian partnership passes the 10th sale as the offset press giant leverages its industry connections break into the digital sector.

No one knows offset printing like Heidelberg and there are few more trusted names in the industry. When the company threw its weight and reputation behind the Konica Minolta range of digital presses, it added a lot of credibility to the technology – especially in the eyes of traditional printers.

Since the company became the exclusive reseller of Konica Minolta digital presses to its offset customers in May 2010 – the first partnership of its kind in the Australian market – it has sold ten presses to its customers.

The deal, which represents more than a million dollars of Konica Minolta hardware sales to date, sets a precedent in the industry refuting predictions that a relationship between an offset and digital manufacturer was unlikely to succeed.

David Procter, national marketing manager at Konica Minolta (pictured), says: “These early results are a good indication that a partnership between digital and offset manufacturers can work very successfully. The offset market is a key area of focus for Konica Minolta moving forward, so it is exciting that our agreement with Heidelberg is already attracting high levels of interest."

According to Andy Vels Jensen, managing director for Heidelberg ANZ the sales have been to a wide range of Heidelberg customers, from A3 to A1 users. “Our expectations from the Konica Minolta relationship have been more than fulfilled.”
He said the company’s sales force is eagerly anticipating the arrival of the new C8000 press into the Notting Hill showroom in January 2011.
Heidelberg has created the new role of a digital business driver to span the digital and offset markets. David Cascarino has been appointed to the role in the Northern Region (NSW, ACT& QLD) and will work exclusively with the Heidelberg sales teams to provide technical advice and client demonstrations of Konica Minolta’s digital presses. An appointment to the role in the Southern Region will be announced shortly.

Andy Vels Jensen comments: “Our digital business drivers are there to integrate Konica Minolta’s digital expertise into the Heidelberg sales process, and have the ability to translate the technological side of the business into clients’ language. David brings with him valuable experience in both the offset and the digital side of the industry.”

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