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High tea gets a print infusion

Friday, 26 August 2011
By Print21

Southbank graphic design student wins national design competition to feature her artwork on the packaging of Twinings’ new Australian Afternoon Tea.

Competition winner 19-year-old Kimberley Clifford also won $3,500 cash to kick-start her career and a further $1,500 for her school.

Robyn Tyler, Director and Acting CEO of Southbank Institute says this is a wonderful example of the calibre of students that are coming through the Institute, “we couldn’t be happier to be assisting Kimberley through her studies.

“All around Australia, and for years to come, she will be able to walk into homes, see her design success and recall the day that she saw the Twinings competition poster at Southbank Institute.”

Entrants were given just six weeks to complete the project at a national level and understand the process of following a creative brief. Clifford’s Australian landscape inspired packaging design will roll out on supermarket shelves January 2012.

Clifford is excited to be associated with the new blend, viewing the career launching opportunity as a kick-start to “where I want to be and that’s being apart of delivering great design to the world.

“I’m so thankful for the one-on-one interaction that I get to have with my teachers, as I believe without it I wouldn’t be the designer I am today. It’s overwhelming to think I have won such a great competition,” she says.

Pictured: Kimberley Clifford with her winning design.

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