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HP Indigo to go Series 4 at drupa

Wednesday, 21 March 2012
By Print 21 Online Article

The new technology platform featuring three true B2 format presses is set to change the face of the digital printing industry. It makes HP’s stand a must see for all drupa trekkers.

With a duty cycle of up to two million sheets per month, the HP Indigo 10000 sheetfed commercial printing press is the flagship of the new digital platform.

The 30” Indigo 20000 web-fed flexible packaging and label press and 29.5” Indigo 30000 sheetfed folding carton press will also be making their market debut, featuring the same technology found in the Indigo WS6000 series.

These new large formats press will allow customers to expand into applications not previously addressable by digital printing such as pocket folders, six-page brochures, posters, and large lay-flat books and a much broader range of packaging applications.

“For many of our customers, their HP Indigo digital print volume is the fastest growing segment of their business,” said Chris Morgan, head of HP’s graphic solutions business. “With the new HP Indigo 10000, we are responding to a long-standing need for a B2-size, true offset-quality digital press.”

Pictured: HP Indigo 10000

Add seven new presses in a refreshed Series 3 and HP will be taking full advantage of its 4,952m² stand in Hall 4, reinforcing its claim as the tradeshow’s single-largest exhibitor of digital printing technologies. HP announced its new line-up of solutions at a pre-drupa media event in Tel Aviv, Israel.

Phil Rennell, sales and marketing director for the Currie Group, was on hand at the recent release at HP Indigo in Israel “ I believe HP Indigo have once again demonstrated leadership in digital print. They have combined the proven HP indigo technology with B2+ format; a combination that provides a compelling case for digital and offset.

“Printing on all the same standard papers that our customers use today and taking advantage of the additional sheet size allows the B2 printer to have ultimate flexibility in production,” Rennell said.

Kicking off the Series 3 upgrades is the Indigo W7250 roll-fed digital press, which offers 33% faster throughput for continuous production of direct mail and transpromo jobs than its W7200 predecessor. While the new WS6000p web-fed press features new finishing solutions for silver halide, replacing cut prints and portraits. It can produce 4,800 six-colour, 203×254 mm prints per hour, or more than 25,000 100×150-mm prints per hour, enabling a single press to replace multiple silver halide minilabs.

“Thanks to the immense popularity of smart phones, photo apps and social networks, people are now taking and sharing more digital photos than ever before, creating huge portfolios of images they can use for photo books, cards, calendars and keepsakes.

“With the improved productivity of our new solutions, our photo customers will be able to handle growing print volumes and reach untapped new markets,” said Morgan.

The HP Indigo 10000, W7250, 7600, 5600 and WS6000p models extend HP Indigo’s offering to the photo merchandise market. Although the manufacturer notes that the automation and productivity improvements of its new Indigo 7600 and 5600 sheet-fed digital presses are field upgradable for the large installed base of Indigo 7500, 7000 and 5500 presses.

Major upgrades to Series 3 also includes a new HP T230 colour inkjet web press offering a 100% speed increase over its T200 predecessor of up to 122m/min in monochrome and colour printing. The T360 and T410 pair of fast monochrome printers can reduce turnaround times and costs per page with speeds of 244m/min, giving PSPs additional transpromo business opportunities without sacrificing quality.

The updated portfolio also features an Indigo WS6600 digital press compatible with a broader range of synthetic substrates, as well as HP Scitex FB7500 and FB7600 industrial presses that have a new white ink option for corrugated packaging.

New versions of HP workflow solutions will also make their presence felt with the revamped SmartStream production pro print server, director workflow management solution, designer variable-data design and impositioning software, and the SmartStream production analyzer management solution all on display.

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