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HP takes the gloves off in digital contest

Thursday, 06 April 2006
By Print21

Drawn by a graphics market of $10 billion per annum such a target presents “an amazing opportunity for HP,” he said. There was little doubt that he regarded HP as the natural leader of the digital industry, even as Xerox occupied a much larger stand in the next hall.

He emphasized the breadth of the company’s product range, which has moved the graphic arts division a long way from depending entirely on the HP Indigo presses for credibility in commercial printing.

The addition of the Scitex massive superwide inkjet engines has transformed the HP graphic arts exhibition stand. It now looks like a serious industrial printing operation.

Short on new product announcements VJ was at pains to assert HP’s collaborative strategy of having HP Indigos as complementary production processes alongside major offset presses. He continually referred to the benefits of the original Indigo electro ink technology, at one staging bringing inventor and Indigo founder Benny Landa onstage.

One new product is the HP Designjet 9000, a 64-inch wide format machine. Promoted as a ‘low solvent’ machine it comes with an integrated air purifier, it is positioned as a significant competitor in the signage industry.

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