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Issue 526 May 15 2012

As drupa draws to a close and the last tire kickers leave the mighty messe in Düsseldorf, spare a thought for those supply-side guys who’ve manned the various stands since the show began 12 days ago. Not only do they stay on their feet all day demonstrating products to visiting prospects, but at night they are expected to take every fresh bunch of customers out on the town. And do it all over again the following day. It’s a grueling grind. Well done guys, soon be heading home.

And don’t forget to follow up all those leads.

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