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Issue 702 – 6 May

Cost-plus pricing is a hangover from another time and it’s time is up! Working from the bottom up by calculating how much a job costs to produce and then sticking on a margin takes no account of the intrinsic value of the finished product, nor the intangibles like speed of delivery or the number of personalised versions. James Cryer is a printing blueblood but he reckons it’s time the industry moved to a new way of charging for what it does.

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Patrick Howard
Publishing Editor