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Issue 713 – June 10 2015

In retail the mantra goes that success depends on … location, location, location. While printing is mostly business-to-business, for shopfront printers location is still key. A metropolitan location, often on the ground floor of a large office block can be the driving force for convenience printing. A production centre in the midst of a design precinct will ensure a constant interchange with customers.

But for the increasing numbers of web-to-print and hub printers, location appears to make no difference. I know of many very successful printers in country areas servicing a national customer base. The internet has revitalised these regional printers who take advantage of low rents and loyal staff to compete with the largest in the land. There are always swings and roundabouts.

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Patrick Howard
Publishing Editor.