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Issue 865 – December 2, 2016

The printing industry has a weird relationship with the whole idea of marketing. We’re chronically challenged when it comes to promoting ourselves, yet most of the work we produce for customers is some form of marketing collateral. Does this mean we really believe our customers are dills? Because after all, if marketing really worked we’d use it for ourselves.

So many printers come up with the idea of ‘flying under the radar’ even as they encourage customers to get out there and promote themselves… through print, of course. They should take their own advice and start marketing themselves while promoting printing as an industry.

Welcome to your latest issue of Print21, the premier news and information service to the printing industry across Australia and New Zealand.

Patrick Howard
Publishing Editor