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Issue 894 – March 29, 2017

The marketing and advertising industries has woken up to the fact that internet advertising is not all that effective. If half of every advertising dollar was wasted when print was king, then a lot more than half spent online now shows no return at all. This realisation is driving a rethinking of the marketing mix. It’s now up to the printing industry to take advantage of the opportunity. What’s required is a determined effort to value print-based marketing as an effective channel. With over 80% of all printing taken up by marketing materials, it will pay everyone to participate.

Welcome to your latest issue of Print21, the premier news and information service to the printing industry across Australia and New Zealand.

Patrick Howard
Publishing editor.