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Issue 936 – Aug 16, 2017

Goals, targets and plans are essential management tools. The old saw has it that if you’re not planning to succeed, you’re planning to fail. But everything can be misused, and it’s not uncommon for managers to drum up unrealistic sales targets and goals in order to obscure failing markets. Continuous growth is a lovely idea but is often quite impractical, especially in mature markets such as printing.

By all means set ambitious targets, but make sure they’re achievable, otherwise you’re just setting up everyone to fail, including yourself.

Welcome to your latest issue of Print21, the premier news and information service for the printing industry across Australia and New Zealand.

 Patrick Howard
Publishing Editor.