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Issue 938 – Aug 23, 2017

Long live print… and post. The decision of the Federal Government to conduct a nationwide postal ballot on Same Sex Marriage is unwittingly a vote of confidence in printing. With over 16 million letters individually addressed and delivered, containing 40 million sheets of print – forms and instructions – it’s a stunning example of how printing remains the ultimate media of trust. The whole exercise could be done online perhaps with people logging on to Facebook, being sent emails, watching television ads and receiving Twitter messages. But who really believes that’s a viable alternative?

When it comes to getting in touch with the nation, print and post remains the way to go.

Welcome to your latest issue of Print21, the premier news and information service to the printing industry across Australia and New Zealand.

Patrick Howard
Publishing Editor