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Issue 983 – February 14, 2018

The cost of printing keeps going up with substantial increases in the prices of paper and ink hitting the local industry. It’s a reality check for many printers who’ve become accustomed to cutting their selling prices either to win business or because of unreasonable customer’s demands. Comes a time when there are no further costs to be taken out of the business and prices have to go up.

The question remains… how price sensitive is print? Will a price rise to cover input costs really send buyers to another medium? Customers may shop around but the cheapest price always brings its own hidden costs.

Welcome to your latest issue of Print21, the premier news and information service to the printing industry across Australia and New Zealand.

Patrick Howard
Publishing Editor