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JC Decaux set for $300m Sydney OOH contract

Friday, 11 January 2019
By Wayne Robinson

$300m win: JC Decaux tipped to take City of Sydney outdoor contract

Industry insiders are confident that incumbent JC Decaux will see off its only real rival oOh! Media and win the race for the $300m City of Sydney outdoor media contract.

Outdoor printer GSP, which was owned by APN Outdoor, now part of JC Decaux, is likely to be the winner if the deal goes ahead.

The contract is one of the most sought after in the country, and includes street furniture, as well as the city’s buses and trains.z

The street furniture alone amounts to 2,500 pieces, inlcuding kiosks, bus shelters, seats and benches, bins and panels.

Part of the brief for the tender included a digital element, which inlucded free WiFi in the whole area, and which has seen Decaux partner with Telstra for its bid.

JC Decaux has handled the contract for the past 20 years, ever since it first arrived in Australia.

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