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King of the narrow-web digital labels Hot Pick

Friday, 15 May 2015
By Print 21 Online Article

Top of the range; (l to r) Jason Beckley (HP), Patrick Howard (Print21) and Mark Daws (Currie Group).

Mark Daws is on a roll, riding the crest of the digital wave that is transforming the label sector in the region. Since coming on board as general manager label and packaging for Currie Group, he has been instrumental in installing most of the more than 50 HP Indigo digital label presses, most of them within the past three to four years. In so doing the HP Indigo machines have captured the market lead so completely that new entrants into the sector are going to have to run hard to catch up.

The WS6800 on the Currie Group stand was sold to a label converter in Melbourne. (In fact almost every piece of equipment on the Currie stand was sold with orders for more being taken during the show.) Notably the powerful narrow web press was hooked up inline with a ABG Digicon Series 3 label converter. Together they provide a complete label converting system and usher in a new digital production paradigm for narrow web production.

The HP Indigo WS6800 press delivers high productivity for the vast majority of labels and packaging jobs. It can produce up to 40 linear metres per minute with a substantial 320 x 980 mm image format. An inline spectrophotometer saves time on colour calibrations and colour profiles.

Much of its success comes from HP Indigo’s liquid ElectroInk technology, which is the only digital colour printing process that matches gravure printing. Label converters can meet even the most stringent corporate branding requirements using up to seven ink stations and a colour gamut that reaches up to 97% of PANTONE colours.

The HP Indigo WS6800 can print on 12 to 450 micron materials, both standard, off-the shelf substrates with in-line priming, as well as pre-treated materials. New inks open opportunities for high-value applications and new markets. Benefit from the HP Indigo workflow ecosystem including the built-in high-automation Workflow Suite Powered by Esko, and an array of integrated MIS, pre press and converting solutions from  partners

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