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Letters, feedback, get it off your chest: 20 March 2008

Monday, 17 March 2008
By Print21

Here’s what readers had to say about last week’s news.

Mentors help printers get down to business

As president of the Small Business Mentoring Service I am really pleased with the success of our mentors and what they achieve. This is a great news story.
Martin  Shirley
Small Business Mentoring Service


Online billing proves a tough call


Baldeep Gill is right and his view should be underlined and in letters of fire. Companies such as Telstra who say they are moving to online statements are not ‘saving the environment.’ They are transfering the cost of printing (and saving postage), to the consumer, who will be forced to print out the statement for their records, tax returns, error checking and payment sequencing. In all liklihood, more A4 sheets will be used in printing out at home/office, than the automated print systems used by Telstra. A proper EIS needs to be conducted by Telstra,taking this into account.
There is no substitute for paper bills in most households and businesses. Online data can be changed in an instant; a paper record is legally presentable as evidence of overcharges, errors, fraud and hacking.
In its folly, Telstra is also proposing to ignore marketing opportunities to 5 million subscribers, by pulling out of intelligent transpromo variable data within printed statements.
Any service provider who refuses to provide me with paper statements will lose my business.
Kind regards
Andy McCourt



As pointed out by the Australasian Paper Industry Association Ltd. in various communications, the false argument of converting from a sustainable product in paper, from a sustainable industry, based on a renewable resource, to an electronic media on supposed environmental grounds, is an absolute nonsense.

The information contained in APIA’s recently released Paper brochure demonstrates that not only is paper a sustainable and an environmentally responsible product, that the paper industry itself is one of the few truly sustainable industries globally. It is also an industry which has taken substantial steps to reduce its environmental impact by reducing resource use.

On the other hand, e-waste is a major global problem, given the high use of non renewable resources used in computer production, high energy requirements, and the difficulty in recycling computers.  In a recent article in Office Products International, February 2008 issue, the chief executive, Graham Davy, of recycling consultant Sims, stated that it took 40 tonnes of copper ore and 15 tonnes of gold ore to be mined and refined to make one tonne of computer equipment, a "huge drain on the earth’s natural resources".

The United Nations University study into manufacturing of computers stated, in the same article, that to produce one desk top computer with a 17-inch CRT monitor required 240 kgs of fossil fuels, 22kgs of chemicals, and 1,500 kgs of water.  The Australian Bureau of Statistics also pointed out that in 2006 some 1.6 million computers went to landfill in Australia.

In the case of Telstra accounts, does Telstra really believe that the majority of on-line customers won’t print their accounts out on either a laser or ink jet printer? If they do, as we expect, it is worth pointing out that the power usage, power generated by coal fired power stations and a major source of carbon emissions, of a laser printer in printing one A4 page in black ink single sided is the equivalent of printing 100 A4 pages both sides colour, on a heat set web offset press.

Again, not a very convincing "environmental initiative" that Telstra Director, Mark Leo, would have you believe. Even the cost argument is questionable if looked at in an overall sense. Yes, Telstra may save some dollars, but at what real expense to the environment and resource use. Of course you could expect a company largely involved in electronic technology to make such a move, however, to say that by decreasing paper use that they are good "environmental citizens" is plainly wrong.

Tony Wood
Manager – APIA Ltd


Re: Internet print scam comes out of Africa

My design company here in the UK company is getting the same sort of emails from Ghana:

 ‘My name is Mr. John Dunn and i will like to know if u do print 8’x 10′ flyers and i will like to know how much it will cost me for 20,000 copies of 8’x 10′ flyers with the following details and i will also like to know if u can do this for me cause is a Church Crusade Flyers and i need this Urgently and also i will like to know the type of payment u accept so that i can arrange for the payment …’

Kind regards,

Martin Griffin
MG Creative Limited

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