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Letters, feedback, get it off your chest: 27 March

Tuesday, 27 March 2012
By Print 21 Online Article
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This week’s postbag kicks off with glowing praise for Fuji Xerox stepping up as a top NPA sponsor, plus Silverbrook’s return volley to the lawsuit lodged last week by US non-profit, George Kaiser Family Foundation.

Re: Fuji Xerox is new major sponsor for National Print Awards

This is fantastic news and we should not forget that FXA is also a major supplier of paper. Why fantastic news? Now all three of the key NPA sponsors are prominent players in the digital press market. Heidelberg with Linoprint/Ricoh; Currie Group with HP Indigo, and now FXA.

This is an opportune time for the trade associations, more so the PIAA and LIA (GASAA’s members are mostly digital producers), to reflect on the realities facing our industry – that we are inexorably heading towards a majority digital reproduction future and industry policy and awards should reflect this.

Digital is no longer the upstart new process snapping at the heels of offset, flexo, screen and gravure. It is the bedrock of our industry’s future as a communications and media industry. Just look at the floorspace taken at this year’s drupa by HP, Canon, Ricoh, Konica-Minolta, Xeikon, Screen, MGI, Impika, Epson, Memjet, Landa Corp, Kodak etc., compared to the shrinking offset stands. Add to this the newfound digital presence on Heidelberg, Komori and KBA areas and you shouldn’t need more convincing.

We are going through a technology shift of gargantuan proportions and we could be better prepared for it than we are.

To paraphrase Gough Whitlam in 1972: "It’s Time."

Andy McCourt


Re: Silverbrook returns Kaiser hardball play

That Kaiser should torpedo Memjet before its big launch at DRUPA is unbelievable. It’s like shooting yourself in the foot before the start of a race.

What are they thinking?

John Whelan,
General manager,
Hyppo Envelopes

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