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Thursday, 02 August 2007
By Print 21 Online Article

Dear Editor,

Re: August 1 is D-day for Adobe

I like many in and allied to the graphics/print/online industries am
appalled that Adobe should make such an horrific blunder. It would seem to
be a very clear case of not “looking before you leap”. It astounds me that
a group of extremely highly paid/remunerated, and allegedly experienced,
executives could allow such a prospect to even get to be an agenda item
for any meeting. It should have been “knocked on the head” at its mere
suggestion. If I were on the marketing team with Adobe I would not have
even allowed the matter to be discussed, let alone be put forward to
senior management for consideration. The most basic of business people do
not deliberately set out to burn bridges and betray trust.

Adobe have spent many years working with our industries (print and online) to
provide a suite of tools that have become “industry standards”. One can
only guess the expenditure involved in the Quark vs InDesign battle – as
one example. A very significant amount of that effort has now been eroded,
if not completely destroyed, due to one very silly mistake that has all
the earmarks of amateurism at best.

So what is the solution? Irrespective of the cost to Adobe the agreement
with FedEx Kinkos should be quashed and completely nullified. Such cost
should be borne by the Adobe executives personally and, should they
survive a “purge of the guilty”, must have their remuneration packages
strenuously reviewed. There are plenty of people waiting in the wings that
would not make the same mistake. Further Adobe should – must – recall (at
Adobe’s cost) all versions of Acrobat and Reader with the offending link
and replace them with “clean” copies. Efforts should also be made to have
those tainted registrations invalidated and rendered useless.

I know this sounds rather harsh but I suspect that many feel that they
have been betrayed by a company that they have supported for many years
(and made quite a number of people significantly wealthy in the process).

I hope that this incident serves as an example of “What Not To Do”, and
may it never ever happen again.


Comrie Bucknell

Ymedia – print, web and media solutions

PS. I am a very small one-man operation who has had their faith in Adobe
shattered. Furthermore I will never use Kinkos again – even if they offer
me the best deal for a job.

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