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LIA’s first digital year begins with Epson

Monday, 05 March 2012
By Print 21 Online Article

The lithographic association has kicked its first year of digital tours with an all access tour at Epson’s Sydney head office. Focusing on digital print technology the visit highlights a new orientation of the venerable craft-based association.

The industry outing examined the new Stylus Pro 7900CTP, the newly launched SurePress L-4033A and the SureColor SC-S30600 signage printer. It was one of the first organised groups to see the new Epson inkjet label press that is creating a stir. The event attracted over 55 LIA and SGIAA members, largely core print players from graphics, labels and silkscreen.

David Wells, NSW president of LIA, hopes every attendee walked away with something to think about after seeing Epson’s three new out-of-the-box technologies. “I think the silkscreen players appreciated the new SureColor signage printer and the litho members liked the small affordable CtP maker. The SurePress label printer expanded my vision as to what we can do with digital printing,” he said.

The technical association has broken away from its penchant for production plant visits, after the committee vowed never to go back to the usual way of doing things.

Pictured: David Wells (l) enjoying the night with Epson’s Craig Heckenberg and Kayell’s Luke Wooldridge.

“We are proud of our name and proud of our heritage, but we are looking ahead. We achieved what we had set out to do, which was to bring digital to the industry with our first meeting. As an association we must be seeking those new ideas and concepts and bringing them to our members or else we become defunct ourselves,” Wells said.

Craig Heckenberg, unit manager for Epson, was pleased with the varied questions posed to the tour guides about the three new systems. “This is the first time we have opened our doors to the LIA and we were very impressed with the response. I think the selection of the three products hit the mark with the groups as we had some people looking into the new CtP, signage and digital labels systems.

“All three have just been released. The L-4033A label press and Stylus Pro 7900CTP are available now and the SureColour will be launched in April for signage. We are currently talking with some of our channel partners to run technology road shows, getting these systems out to as many people as possible,” Heckenberg said.

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