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Lightning-fast printer is a saviour for SOS

Thursday, 15 February 2007
By Print 21 Online Article

In an Australian-first, SOS now have the capacity to produce 250 digital prints per minute duplex. The machine supports A4, letter, SRA3, oversized and custom-size media along with tabs and inserts from any of its 12 trays.

Michael Schulz, SOS director said that the company invested in the 6250 for reasons of speed, quality, registration and low heat. SOS have used a smaller Océ colour machine before, but Schulz admits that, “This is pretty much our first big machine.”

Michael Peel, fellow director said that the 6250 will allow the company to combine and capitalise upon both their commercial and digital printing background. “The synergies between the two are a natural thing,” he said. “With the 6250, we’re able to provide the right selection between whether a job should be done commercially or digitally.”

From a business perspective, this purchase will also open up SOS to an array of new marketing plans. “What can it do for the business? will be our main focus,” said Steve Wilson, business unit director of Océ. Though it’s still early days, with the 6250 only just launched, Wilson and his team are currently looking for differences in the marketplace to target the machine at. “Never before have you been able to do such complex jobs in a production environment,” he said. “We have to explore the capabilities and find an edge for SOS to attract new business.”

Targeted at high-end commercial and corporate printing markets and customers with production volumes of between 750,000 and 8,000,000 prints per month, examples of the 6250’s work includes: office documents; flyers; manuals; books-on-demand and direct mail. A spanner in the works won’t interrupt the flow of the 6250. If a ‘rush job” comes along with must be completed, the machine is still able to commence work on this without holding up other jobs which are already coming through.

While speed is an obvious choice for customers, environmental ethics are also controlling the choices they make, according to Steve Jarvis, international production sales trainer at Océ. So if the 6250 is capable of making a maelstrom, it’s also an environmentally friendly one. “People want less pollution,” he said. “It’s critical to design products with less pollution.” The 6250 produces no toner waste, minimal gas emissions and runs at 66 Db(A) when in full production mode.

SOS’s decision to take a plunge and purchase the 6250 has inspired interest from other companies, said Damian Lucas, programme manager of Océ. “Now that the technology is available in Australia we have been deluged with requests for demonstrations,” he said.

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