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Lights go up on new printing film

Thursday, 01 March 2007
By Print 21 Online Article

Debuting on 8 March at the inaugural Industry Leaders Forum, Sydney, the DVD Imagine: A World Without Print will then be released to both the industry and high schools throughout Australia.

According to Joe Kowalewski, communications manager Printing Industries,the film will play an important part in rescuing the industry from its increasing employment shortages. “It’s an induction tool for new employees in the industry, a lobbying tool with government and, very importantly, a recruitment tool to encourage young people into industry careers,” he said.

The film shows that print plays an important part in everyone’s lives, yet it is often a facet which people take for granted, Kowalewski said. The DVD asserts this view with the opening statement: “Print gives life to everything it touches. The printing industry is the centre of modern communication, making an impact on everyone’s lives – everyday – in everything we do.”

“Our goal is to show the great diversity of career options available and make our industry a first choice option,” Kowalewski said. “The industry offers great careers for all school leavers – male or female – regardless of whether their interest is in production, IT, management, sales, marketing or any of the array of occupations available.”

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