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Marketing guru talks print profits at Bowral conference

Friday, 22 August 2003
By Print 21 Online Article

Kiely is the Editor of Marketing magazine, Australia’s largest circulating marketing magazine, Chairman of Boomerang! Integrated Marketing & Advertising and a multi Australian and international marketing award winner.

He has won 10 Echo awards from the US Direct Marketing Association, awards from the Chicago Direct Marketing Association and Australian Direct Marketing Association and is a three-time winner of the David Ogilvy Award.

As former creative director of the Sydney office of the world’s leading direct response agency, Ogilvy & Mather Direct, his client campaign list is a corporate Who’s Who including American Express, Toyota, Xerox Australia, Hyatt International, Hyatt Regency Coolum, Hyatt Kingsgate, The Hyatt Hotel Canberra, Park Hyatt Sydney, AMP Society, British Tourist Authority and the Christian Children’s Fund.

Kiely has used print as an integral campaign component and as a value-add in communication campaigns. He understands the role of print and electronic communication and the challenges facing the industry as it moves from a manufacturing base into a service focussed industry.

His presentation will underscore the conference theme, Sales Success, Synergies covering the importance of database management and developing profitable relationships with MVCs – Most Valued Customers.

Building on the success of the 2002 conference, the program has a dynamic speaker line-up including:

  • Andy McCourt, industry futurist and trend tracker. One of the most knowledgeable experts in the printing industry with a dynamic presentation style that never fails to win him fans.
  • IDavid Whitbread author of the Design Manual, winner of an Australian Award for Excellence in Educational Publishing in 2002. This is the first all Australian publication to bridge the printer-designer chasm.
  • Colin Howe co-Author of the Workplace Change book – Diary of a Team, the Real Story Behind Implementing Successful Teamwork. His training and human resources roles have influenced market leaders such as PMP Communications, Wilke Color and Pacific Publications.

Other speakers include Neal Bown, leading industry sales coach and industry business consultant David Le Ferla.

The NSW Minister for Regional Development, Small Business and the Illawarra, David Campbell, will open the conference.

Controversial UK print company CEO, Sir Nigel Pemberton, will speak at the Thursday night welcoming reception.

The conference will feature segments on Succession Planning, Risk Management and an Industry Debate – Taking Care of Customers.

Bowral’s Mercure Grand Hotel will host the conference from 11-13 September.

Day 1 provides a late afternoon registration and the welcoming reception. Day 2 is a full business conference and concludes with the Printing Industries annual dinner and membership awards presentation.

Day three boasts a relaxation program offering fly-fishing, visits to the Bradman Museum and local wineries, bushwalking and hotel leisure.

For Bookings and more information, contact Que Nhi Luong at Printing Industries on (02) 9248 7300 or by e-mail: quenhi@printnet.com.au

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