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Massive 400-page print record for

Thursday, 11 August 2005
By Print 21 Online Article

marie claire‘s previous record of 372 pages was smashed when its 10th anniversary edition hit the streets yesterday. The mega mag is printed by PMP with a print run of just over 200,000, and will be promoted by an extensive outdoor advertising campaign to announce its arrival on newsagent shelves.

Though its $2 million in advertising revenue is not a record for the magazine industry, with titles such as ACP’s The Australian Women’s Weekly regularly surpassing this figure, it is the largest amount ever secured for a fashion publication. Pacific Magazines claims it exceeded its advertising target by eight per cent with the issue, and has also hit its mark for the 2004-05 financial year.

Pacific Magazines corporate communications manager Colette Gallagher claims the 400-page print record for marie clairebodes well for the future of the magazine. “The outlook for marie claire is incredibly strong, we’re in a brilliant position at the moment,” she says. “We are expecting more issues of this size in the future.”

The 10th anniversary edition comes in the face of stiff competition from ACP’s new title Madison, launched in March with a bumper 364-page issue. Madison has so far exceeded its initial circulation target of 70,000 with an estimated run of 90,000 for the June half.

While Pacific Magazines concedes its advertising revenue for marie clairewas blunted by the new title during March and April, it claims its overall circulation has not been impacted.

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