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Most small businesses can produce their own colour printing – survey

Friday, 27 June 2003
By Print 21 Online Article

According to a new survey by Xerox Corporation and International Communications Research, the majority of small businesses not only own colour technology but also view colour as a critical business tool.

More than 90 percent of the 1,013 U.S. small businesses surveyed agree that using colour in their office documents and marketing materials has helped them attract new customers, present an image of impressive quality to their customers, and make a memorable impression.

In addition, 84 percent of the respondents say greater consideration is given to their ideas and proposals when they are communicated in colour. And at least eight in 10 small business owners believe the use of colour documents adds value to their bottom line by:

  • Making their company appear successful (83 percent)
  • Enhancing employee creativity (83 percent).
  • Giving them a competitive advantage (81 percent).

“With years of expertise in the science of colour imaging, Xerox has known that colour can be an essential enabler for businesses of all sizes. We conducted this survey to help pinpoint the extent that small businesses value colour,” said Rob Stewart, vice president of colour marketing, Xerox Office Group. “The results overwhelmingly indicate that small businesses not only understand and appreciate the benefits that colour brings to their business, but also are using it to work smarter.”

According to the most recent U.S. Census, 98 percent of U.S. companies are small businesses with fewer than 100 employees.

The majority of small businesses surveyed – 66 percent – have the capability to produce colour documents in their workplaces, with most of those companies saying the lack of colour would be an inconvenience.

Colour also plays a role in how small business managers view their operations. When asked what colour best describes their business over the next year, 26 percent of respondents selected blue, while 19 percent predicted their business would have a green or red year. Blue is also the most prominent colour used in small-business logos, with red and black following as the second and third most-used colours, respectively.

“In today’s economy, with so many small businesses competing for a share of their markets, companies need to be aware of the simple, affordable tools that can be used to successfully portray and run a small business,” Stewart said.

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