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Neopost sponsors V8 champ/HP customer

Tuesday, 27 March 2018
By Print21

(l-r) Karen Kavanagh, marketing director, Neopost, and Ryal Harris, V8 Ute champion and owner, Rad Visuals.

Neopost Australia has announced a sponsorship deal with Ryal Harris, Australia’s most successful V8 Ute race car driver in history and owner of Queensland signage firm Rad Visuals.

“Not only is Ryal a super race car driver, he is also the owner of Rad Visuals, a sign and display business located in Queensland,” says Karen Kavanagh, marketing director at Neopost Australia. “Ryal has been a long-standing customer of Neopost, in the past few years investing in HP Latex Printing technology to serve his sign and display business.”

The three-time V8 Ute champion is also known in motorsport circles as the driver who started the ‘shoey’ craze of celebrating a win by drinking from your boot on the podium – a move taken up by Australian Formula 1 driver Daniel Ricciardo.

“Given Ryal’s highly successful profile on the race circuit, when the opportunity arose for Neopost to invest as Ryal’s personal sponsor, we jumped at the chance to align Neopost Australia’s award-winning brand to the award-winning brand of Australia’s most successful UTE driver on the circuit,” says Kavanagh.

Harris uses HP Latex print technology to wrap his vehicles and the sponsorship deal gives Neopost the opportunity to further extend its VIP program across the print, sign and display customer network.

“There are 11 race days on the schedule this year, a Ferrari lap day and skid pan track day – all of which gives Neopost the opportunity to provide key customers and partners in the industry with the opportunity to enjoy the Neopost VIP experience over the race weekend,” Kavanagh says. “We have just completed the first in the series at Adelaide, where customers and partners got the opportunity to witness Ryal be first to the chequered flag in 2 of his 3 races. It really is a great experience to witness and be part of.”

Harris says he’s delighted with the sponsorship deal. “This investment will allow me to further invest in my on-track performance to see out what I hope will be my most successful year in my racing career.”

V8 Ute champion Ryal Harris

Ryal is now the most successful V8 Ute driver in history, with over 38 race wins, numerous lap records and is the first driver in history to win 3 championships in the V8 Ute category.

Neopost Australia supports almost 15,000 customers in the Australian print industry, across commercial print, sign and display and franchise networks, and is the 2018 HP Channel Partner of the year (Large Format) – an accolade its achieved for the past 4 years in a row.

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