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New head honcho for Fuji Xerox Australia

Wednesday, 05 September 2018
By Patrick Howard

Fuji Xerox Australia headquarters in Sydney.

Changing of the guard at the top of the industry’s largest digital supplier has Takayuki Togo replacing Sunil Gupta who served as managing director for two tough years at the head of the embattled enterprise.

Togo-san, new MD FXA.

The new man is currently the Senior General Manager of Fuji Xerox Asia Pacific Marketing, signalling a welcome return to a more marketing oriented management style after a period of necessary survivalism. According to the company Togo-san has extensive experience serving in leadership roles such as marketing and corporate strategy. It declares his leadership ‘is essential for Fuji Xerox’s growth path.’

In a press release he said he’s excited about the enormous potential in the Australian market.

‘I’m thrilled to be leading Fuji Xerox Australia and to make it a growth driver for the entire Fuji Xerox organisation. I also want to thank Sunil who has led FXA to be at the forefront of other operating companies in providing best solutions and services that meet customer needs.’

Sunil took over the reins in some of the darkest days of the organisation following on the heels of the departure of the notorious Neill Whittaker. He has presided over a massive reorganisation of Fuji Xerox Australia that has seen many long-term personnel depart, often to the opposition. The company lost its unchallenged preeminent position in the highly competitive production digital market to Konica Minolta with a resurgent Ricoh also making up ground.

It is battling to unravel many badly written contracts that are losing it money, even as they maintain market share. A review of commission structures heralded for next year is likely to meet stiff resistance among sales staff.

Sunil Gupta took the helm during the darkest days of FXA.

Sunil will work with his replacement until the end of the month before returning to his home country, USA, having completed his assignment. He is described as being pivotal in making FXA a compliant, profitable, sustainable and growing enterprise again. ‘Now in a position of strength the organisation is focused on delivering exceptional results for employees, customers and all stakeholders,’ said the release.

 

 

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