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New HP HD Inkjets expand colour options

Thursday, 27 October 2016
By Print 21 Online Article

An HP PageWide Press

HP has released four new 30-inch PageWide Web Presses powered by High Definition Nozzle Architecture (HDNA) technology that will produce high-quality colour prints for publishers.

The new technology will enable print service providers to address a wider range of commercial printing applications, such as customised magazines, catalogues and books, says Steve Donegal, regional manager, PageWide web press solution, Graphics Solutions Business, HP South Pacific.

'A tremendous speed advantage': Steve Donegal, PageWide, HP

“Print service providers continue to search for technology that gives them a competitive edge in a crowded market, seeking the ability to deliver end customers high-value offerings while also increasing profitability. Today’s announcements demonstrate HP’s commitment to innovation that leads to immediate impact to our customers’ businesses.”

The new HP PageWide Web Press T390 HD, T390M HD, T380 HD and T370 HD represent the expansion of HDNA technology throughout the HP PageWide Web Press portfolio.

 The new capabilities allow PSPs to reconcile quality and cost differences between jobs printed with digital versus analogue technologies, ultimately increasing the addressable application range and improving margins. Closing the quality and performance gap enables PSPs to shift more work from offset presses to HP PageWide Web Presses, reducing waste and makeready, offering just-in-time delivery and streamlining supply chains. Printing 500 fpm in quality mode with best-in-class print quality also opens new high-value customised publishing applications, such as colour trade books, journals, retail catalogues, brochures and marketing collateral at any run length.

“They are high capacity printers that can handle super high volumes and have a tremendous speed advantage because of the web configuration and the new HP technology,” says Donegal. “It expands options for any company in the publishing space or in commercial printing.”

 HP PageWide Web Press customers are pushing the industry with ever-growing production inkjet page volumes, recently surpassing 180 billion pages printed since 2009.  Customers are now running more than five billion pages per month, up from four billion pages per month in 2015.

 An HP PageWide Web Press T360M customer recently broke a worldwide productivity record, producing 7.3 million pages in a day and more than 32 million pages in a week.

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