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New label presses protect Peacock Bros. from overseas rivals

Wednesday, 15 August 2007
By Print 21 Online Article

Relaunching its Colour Print Division with new equipment including narrow and wide web flexo and UV letterpresses in Melbourne, Sydney and New Zealand, the label company is fully equipped to offer in-house plate making capabilities and professional graphics design services. By brining these services in-house, the Colour Print Division can monitor the quality of the work and reduce the costs involved.

This is an important move in keeping the business safe, says Craig McKenzie, marketing coordinator. “All the label production work is getting won over by overseas production companies so we bought high-speed production equipment to do everything in one hit,” he said.

“It’s the only way to compete, otherwise overseas beats you on price. Now we can compete on price along with offering superior customer service and quality control which overseas can’t offer. That ends up being the deal maker.”

The Colour Print Division team will be led by newly appointed Darren Elliott, who has 20 years’ experience in the field. Joining him is John Rousseaux, who also has a history of involvement with label printing production management for colour label printing faculties.

Both men are confident that the Colour Print Division team can power ahead and expand on Peacock Bros’. label printing capacity and printing services.

“With the new equipment and experienced staff, our production turn-around times are faster than ever and we can offer more personalised service with a stronger customer relationship,” Elliot said.

“We can work with the customer through every stage of their labelling needs; from concept of branding to supply and application of the labels onto their products and yet still produce competitive pricing.”

Pictured above, l-r: Darren Elliot, Robert Yuritta and John Rousseaux

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