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Newly merged DES makes 1st Agfa Anapurna sale

Thursday, 28 September 2006
By Print21

The sale was finalised at the Visual Impact expo through DES, recently merged with Cyrachrome, and Agfa claims the popularity of its Anapurna XL demonstrations at the show indicate the company is on track to secure several more sales in the not too distant future.

Garry Muratore, regional marketing manager for Agfa, says live demonstrations were run hourly during the expo and every spot was full.

“We had crowds three and four deep each time and had to move people back to make space to do the print runs. There was a lot of enthusiasm from stand visitors and every sample we printed was taken away,” says Muratore.

The Anapurna XL and the smaller ‘L’ model are aimed at the top end of the signage and display markets. Built for high-volumes and fast-turnarounds, they can handle continuous printing and the hybrid media transport system offers the flexibility to print a wide variety of roll and rigid substrates.

The Anapurna XL was successfully put to the test on a range of paper, film, vinyl, boards, wood, plastic, glass and metal media at the expo.

“I went to the local hardware supplier and got the cheapest, nastiest, roughest wood samples I could find and they just printed up great,” says Muratore.

“We also demonstrated the white ink printing which can be done as a preprint or spot colour. This was very effective on an aluminium sheet where we printed spot white in some areas and left others unprinted to allow the metal to show through.”

(Right: Some of the Agfa team at the Visual Impact expo)

Both the Anapurna XL and L are available now through Agfa’s authorised distributor network, which includes DES. Ongoing support will be available through the distributors and Agfa’s technical service team.

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