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News Corp launches new Sunday magazine

Thursday, 30 June 2016
By Print 21 Online Article

News Corp Australia says it will spend $6 million on a multi-channel marketing campaign to launch a new Sunday magazine titled Stellar, which will replace Sunday Style.

'Unashamed backer of print': Damian Eales, MD metro and regional publishing, News Corp

Stellar will be inserted into NSW’s The Sunday Telegraph, Victoria’s Sunday Herald Sun and Queensland’s The Sunday Mail, providing a combined weekly reach of upwards of 2.9 million Australians.

The new magazine will cover entertainment, lifestyle and food and feature contributors including celebrity chef Matt Preston and fashion guru Marina Afonina.

“From an advertiser’s perspective, there are very few other times during week where you have an audience that’s more engaged, more relaxed and more forward-focused in terms of the week ahead,” said Damian Eales, News’ managing director of metro and regional publishing.

News was an unashamed backer of print, as well as digital, and would continue to look for opportunities to grow the print market, he said. “Despite what you might read elsewhere, the reality is a very large proportion of Australian population, both young and old, are consuming our printed products on a daily basis.”

Sarrah Le Marquand has been appointed editor-in-chief of Stellar and will commence her new role on Monday, July 4. Le Marquand is a columnist, editor of opinion site RendezView and a former features and opinion editor of The Daily Telegraph.

“Stellar will have a unique mix of both flair and substance, but with an edge, and readers can expect the unexpected every Sunday,” she said. “Our content will deliver an entertaining mix of news, celebrity features and lifestyle content,” she said.

Stellar will launch on Sunday, August 28, replacing Sunday Style which will be retired the week before.




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