Out-of-home advertiser APN Outdoor has secured three key contract renewals for Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports.
CEO and managing director James Warburton announced the multi-year contracts at the company’s annual general meeting.
“These contracts represent an important part of our advertising offering,” Warburton told the AGM. “The far-reaching impact they provide delivers a compelling proposition and cements our commitment to the development of our transit and billboard product offering.
“We are thrilled to be continuing our relationship with all partners and look forward to driving innovation in all that we do, delivering greater cut-through and effectiveness for advertisers.”
The Transport for Brisbane deal – which APN Outdoor has held for more than 30 years - covers advertising rights for 4,000 panels across about 1,200 vehicles in metropolitan Brisbane. Brisbane City Council is the largest council area in Australia, with a transit fleet that reaches 85 percent of Brisbane’s residents each week.
Transdev is APN Outdoor’s largest bus contract in Melbourne and covers about 500 buses, with 1,800 panels. The Adelaide & Parafield Airports update includes nine large format roadside billboards on airport land.
Warburton said the contract extensions place the company in a strong position to focus on acquisitions in the year ahead. “As a business, we can now focus on acquiring new key contracts and further developing the offering we provide to our clients.”