It’s a fine example of what you can do with multi-media and why trade shows in the future may go virtual. Try it out and let me know what you think.
http://www.drupa.heidelberg.com/en/visit_us/panorama.asp
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There are many ways of meeting sales targets, and if you can take the supply companies at drupa at their word, it must have been a bonanza. Either that or their sales forecasts are way off. Companies reporting that they exceeded their sales target for the show include:
So, there you go. The list is not exhaustive and so. . . everyone gets a bonus?
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Here’s a go. A new digital colour system designed to run as an extra tower on an offset press got its first commercial trial in the US. It’s a development by a company called Logical Imaging Solutions (LIS). LIS’s digital systems augment the capabilities of printing press being able to print variable data such as barcodes, numbers, graphics, text, forms and now colour directly in line with conventional offset printing tasks at varying rates of speed.
It bears investigation: www.digitalcolorpress.com
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There’s no doubt the German manufacturing industry had the greatest presence at drupa occupying 716 stands from a total of 1,836. But the rest of the field reveals the changing make-up of the world’s graphic arts manufacturers. Second came Italy with 181, and then came the UK with 148, narrowly beating the USA with 145. Switzerland had 93; France had 78, The Netherlands 67, China 47, and Japan 40. To be fair some German companies were re-badged Japanese, such as Canon Deutschland GmbH, but not too many.
There were seven Australian and one New Zealand companies exhibiting at drupa.
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The original Australian development team that created the revolutionary Binuscan in the 1980s will be interested to know the company is now located in Monaco and was that principality’s sole representative at drupa.
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And finally . . . don’t laugh, it could happen to any one of us.
“When I die I want to go just like my grandfather did, quietly in his sleep –
not screaming and yelling like the people in his car.”